As a web programmer for nearly 5 years, I know the feeling of achieving a program with flawless coding. Countless debugs and backtracking would eventually give me the results that I need. In Internet marketing, the same philosophy and concept can be applied. In order to achieve the perfect Internet marketing campaign, one must know how to debug and backtrack through the details of their campaign; being able to find out what works and what doesn’t will be able to help create a more efficient campaign.
The planning phase
It’s hard to think like a PHP programmer when you need to have the mind of a marketer if you want to pull off a successful social media strategy or Internet marketing campaign. The truth is that programmers are better at detecting errors and anomalies, so it’s important to have at least these two qualities to plan an effective Internet marketing campaign.
Here’s how your planning phase should go:
1.) Your audience: Programmers often think about their audience, and this helps simplify the features that they need to include in the website or software. The same concept can be applied in Internet marketing. When you think about your audience, you will be able to know what you need to include in your campaign. For example, if your aim is audience from Facebook, your strategy should fit and incorporate everything related to garnering Facebook traffic.
2.) Your tools: Programmers have different tools to help them with programming, like debugging tools and compilers. For Internet marketing, you need to have the right tools to work with. For example, if you are thinking about creating article syndication, you need to work with an automated article submitter or linking software. This will make the campaign run smoother and more effectively.
3.) Your analysis: Once the campaign starts running, you should always pay close attention to what’s going on. Programmers still keep an eye out on their programs for bugs and potential errors, even if they did create a flawless syntax. When creating an Internet marketing campaign, you should leave room for errors and improvement. Errors may occur at any time, and sometimes unexpectedly. For example, the tool that you’re using might accidentally shut down and ruin your campaign. When you know the error, you can think of ways to debug them or think of a contingency plan that will prevent data losses.
Planning an Internet marketing campaign is like programming, in concept and in process. You need to pay attention to certain details if you want it to be flawless and successful.